Monday, 19. November 2018 | by: Rebecca Loeks | Exhibition Planning
Analog, hybrid or completely virtual? With increasing technological innovations and an increasing demand of participants at events, new event formats have been established: Praise the virtual event! We’ll explain in our article why virtual events pay off for you as an organizer - in various ways...
People are brought together at events and participants are their point of focus. This can be done in various ways. This can include the classic analog way or the event can even extend online – via social media, reports and blogs to name a few – as a hybrid event, or it can take place in a virtual room.
Therefore business meetings can be executed in many different ways. Despite this, they always have one thing in common: They inform, set new impulses and network humans with one another.
Why you should organize virtual events:
Virtual events can save time and money. One of the reasons for this would be the complete disposal of logistical costs. The roll-ups, press releases and case studies... All of these printed materials can be sidestepped and your content can be made available online. Not only can you reallocate additional resources but you also save time.
You can implement your virtual presence true to your corporate identity. In many cases, you can even leave the design completely to the graphic designers of the platform and only provide logos, images and materials. Virtual trade fairs are also becoming increasingly more responsive. This is great for you because your participants can access your virtual presence from any device and any location without having to miss a single function.
Recommended reading: In this blog post, we will illustrate what is important for virtual events and what new features our VExCon 2018 will have in store for you!
If you implement your trade fair or conferences virtually, you are also more likely to motivate a much broader target group to participate in your event. Logistics costs are not only incurred for you as the organiser. They also are incurred by participants who have to travel and accrue addition time expense for each visit. However, for the user, participation in a virtual event is only a few clicks away - no matter where he or she is. In addition, the participants could only log in for the relevant slots and use the presentation-free time more efficiently, which further minimizes the entry barrier to take part in an event.
From conferences and congresses to in-house exhibitions and customer events: virtual events are regarded as true chameleons in the jungle of events. Press conferences at which questions are sent to the CEO or management in advance can be just as successful as internal customer events that offer workshops or training courses. Take into account the organiser’s point of view: Event planners can organize virtual events to generate attention, promote content or attract physical visitors to upcoming events.
Are you sceptical of the notion that no mutual exchange takes place at virtual events? You bet! Virtual events are characterized by a high level of interaction. While these are not face-to-face, they are via chats where you can get into direct contact with your participants, answer questions or make personal appointments. In addition, your participants can also exchange information with each other via forums and chats. In addition, you can leave your chat open for one or two days after the event to continue to respond to any post-event questions or to schedule appointments.
Before organizing an event, you should set yourself a certain number of goals that you want to mark off as completed after: Perhaps a certain number of consultation appointments or collected contacts which might correspond to revenue? With virtual events, you can measure and scale your event success both with just a few clicks and in real time. In addition, registration by e-mail makes it far easier for you to obtain the addresses and contacts of the participants and - with their consent - to use this data to optimize event marketing.
Recommended reading: Our webinar visualizes how you can use digital events as a secret weapon!
Philipp Westermeyer (OMR) states that "Through digital tools, an event has become much more of a medium which continues to live on," Virtual events in particular profit from this idea. Since videos or webinars can also be viewed on demand, content can be shared as well as recommended and sessions can be easily accessed online. This increases the lifespan of your event so it doesn't end abruptly on the day of the actual event.
Recommended reading: Our interview reveals something that all events have in common.
Conclusion: Virtual events offer enormous potential, especially in business contexts. However, not every event can take place online. This is particularly true of events that focus on personal contacts and depend on the individual "on-site" event experience, rather than solely the professional exchange of knowledge.
About Rebecca Loeks
As a graduate online editor, Rebecca Loeks provides eloquent assistance for XING Events. Her professional passion brought her to Munich, where she is now fully dedicated to content marketing.
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