Saturday, 22. April 2017 | by: Alesja Alewelt | Exhibit Team
Event personnel need to display many different qualities. They should be capable and reliable, demonstrate extensive product knowledge, be sympathetic and flexible with regard to the wishes of visitors, and pay attention to visitors without pressuring them. In addition, there are many further requirements, which means that you need to rely on professional staff. Temps and students with no experience staffing booths at trade fairs will fall short in their performance and, in the worst case, can cause serious damage to your corporate image.
Professional booth personnel bring a mix of specialist skills and sales ability in equal measure. The following points will help capable staff fully achieve the event goals: Invite customers! Think about inviting customers as early as possible and inform them of your attendance at the trade fair.
At each event, there seem to be some classic mistakes that are made again and again and that apparently no one can avoid. However, with a little foresight and consideration, these mistakes can indeed be avoided:
Every event needs follow-up work to ensure that you understand whether your attendance at the event was successful, or if it resulted in losses for your business. Make sure that you secure the resources necessary to complete the follow-up, and keep your promises to get in touch with customers. You don’t need to call all your contacts at once. Set aside a time each day to call as many people as you need to. Categorize them into “hot” prospects and others, and get in touch with the most promising leads first. Compare the expenses for the event with the possible income from increased sales and new customer contacts, and decide for yourself whether the event was truly beneficial for the business.
provided by FAIRworldwide GmbH
About Alesja Alewelt
Alesja Alewelt, M.A., has been an event manager for over 15 years. In 2008, she founded the Bremen based event management agency, FAIRworldwide, successfully specializing in stands that are shared between multiple exhibitors. Her previous, extensive experience includes working as an event organizer in Munich, Germany, and Melbourne, Australia. Alesja Alewelt is currently involved in creating new concepts to optimize business processes for the sector, with a focus on the use of new technologies.
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