„New Minimalism" at national and international trade shows 

Trade shows are among the most important marketing tools in Germany, which is why the focus should not be on architecture, but rather on the brand and product. A successful trade show presentation requires two things: focus on the message and reduction to the essentials. This could make the trade show experience inspiring again, including from an environmental perspective. The positive effect of sustainability can directly accelerate the success of a trade show presentation because "New Minimalism" represents honest and, above all, authentic communication. ...